How colour plays a huge role in logo design and branding
Let us be honest sometimes your logo and its colour have become a little tired and in need of a refresh. This happens very often and is explained when you start thinking about the colours you have in your home and your choice of the colour of your car or bicycle.
Certain colour and shades are in vogue for a period of time, so it helps to give your logo/brand more longevity with an easy update.
Colour when looked at in depth can be a complex subject, with different colours and shades getting a range of responses. What does happen is that in the world of brands, the colours around us change. So at one stage muted colours were in and then more vibrant colours and so it goes on.
Pantone with their Colour of the Year announcement predict which colour will be the chosen one for the forthcoming year. They have come up with ‘Marsala’, which is fine for certain applications and colour combinations.
We seem with colour to have an almost immediate reaction of like or dislike and then a problem deciding between very close shades. So I would suggest leave it to the designer to find the analogous colours that work best for your logo.
I have chosen a selection of logo design and identities which use the colour blue and the tones within their palette. My recent logo designs have been created for a range of clients – JD Creative Comms, Synergy Apps, The London Centre and Codex.
Looking into the science of colour we can explore some key qualities of the colour blue, these are: credibility, business like, calming, clean, focused, medical, professional and powerful.
The colour blue is best used for health, medical, dental, scientific, utilities, government, care, high-tech, recruitment, tradesmen, established, legal, information technology and corporate.
I will show more examples of my recent logo designs which have a specific theme colour and the qualities that suit that particular colour.
Let me know if you would like me to give you some views on your logo and its colour. Get in touch, or leave a comment we’d like to hear from you?